Sveta Mullari

Moscow, Russia
Hello, Sveta! Please tell about yourself a bit. How did you find yourself in design industry?

When I was in the second grade my parents had sent me to a dance studio. For half a year I had been simulating leg ache or hiding behind garages while classes. Perhaps that had impacted on my choice of life path somehow. Later I entered an art school.

Do you remember when and how you get the first deal?

As usual, from acquaintances. That was a logo for student newspaper in Moscow State University. Hope my customers wouldn’t read this interview… Already then I was full of doubts if I had any talent for design.

I’ve watched many of your books with a great pleasure, and I am interested in process of their design. What goes first: idea or illustrations? 

Of course, an idea is primary, at least in my case. I let my hands act independently only in sketch period. Before I start working I think over an idea for some time, it can last quite long. But this period impacts a lot, I should clear an idea in my mind, I should know what the result is, though everything can change during the process. I envy people who suddenly make a book while mechanical drawing over a cup of coffee if they exist in reality for sure..

Tell about your favorite project?

It is like to choose favorite child! Even if there are ten of them. For example, you’re working and working at a project, it seems you’ve put your heart into it, you can’t bear watching it any more, then you put it aside for a while, miss it, return, watch and feel pleasure and pride for it. And you think if it is possible that it’s me who has made it. 

«Understand» with Tipatzeha

Do you follow any graphic designer or illustrator’s example? 

Basically I follow my five years old daughter’s example. I envy absurdity of her thought. Sometimes I follow some colleagues from Victor Melamed’s column. The world is so versatile. You always can find whose example to follow even if it is a water tower.

What is your favorite technique?

I am a technique-fetishist. Any technique is like a… (It is difficult not to use metaphors related with children, you know) labyrinth. When studying it you face with many surprises that change your opinion about drawing. Very often it is a technique that makes half of a work for you like water-color does for example. In general all the techniques, where the result depends not only on you but also on chance, let you feel yourself somebody more important than you are. I like water-color, pencils, and all the types of prints, collage, and acryl. It’s easier to say what I don’t like. Perhaps, rice mosaic on the play dough base, but I’m not sure at all.


What do you like more in book design?

In book I like its corporality most of all, that it’s an object and can be taken in arms. Further a book is a litmus paper. Pictures that are cool in digitalized form in a book can be cooler or vice versa. Different factors affect: paper quality, its texture, format, print quality, scenario, leafing speed, spectator’s mood. I like remarking return of interest to zine culture in our country in recent years. Beside different socio-cultural features zine is a possibility for artists, photographers and other madmen to avoid censure and to produce staff that can find its audience. That is what we do in Tipatzheh among other things.

«The book about love» with Tipatzeha

What is Russian publishers lacking of in your opinion? Whose experience should they shadow?

In my opinion they are lacking of well-bred audience. And gratuitous donations, that are helpful for everybody you know.

«Paper» with Tipatzeha

In the end, what is your plan for development?

I don’t have special plan, I’m interested in everything and I rely on life unpredictability, it hasn’t let me down yet.

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